Benefits of Video Marketing for Real Estate
Real estate listings with video receive 403 percent more inquiries than listings without. Of all buyers and sellers, 85 percent want to work with an agent who uses video as part of their marketing efforts.
What percentage of real estate agents use video?
The most recent survey from the National Association of REALTORS® in 2018 revealed that only 38% of agents use video. When you consider the number of realtors who use video consistently, the number is likely much lower. One estimate claims only 9% of agents create listing videos.
Do realtors use videos?
Listing Videos
With a listing video, real estate agents can showcase the most exciting features of their properties and help illustrate what living in a home might be like. These videos, which will usually be between 30 and 60 seconds long, are much more enriching than using listing photos alone.
Why real estate videos are important?
Aside from increased visibility, it can help you market your property listings more persuasively. For example, you can utilize the videos to highlight the distinguishing features of your properties or those things that can make them stand out from your competitors.
What should I charge for real estate videos?
The average real estate videography pricing can range from anywhere between $300 – $10,000. Now, that's a huge range and really isn't that helpful to figuring out what you should charge. However, it's important to know this price range so you're not unselling yourself.
What is the importance of videography?
What Is the Purpose of Videography? Unlike cinematography, which involves highly planned and produced complex projects, the purpose of videography is to capture live events. Videographers live in the moment, not only capturing the footage, but fixing the lighting and inserting music and sound effects when needed.
4 questions to ask yourself before using a viral idea for your own YouTube channel.
— Mario Joos (@MarioJooss) August 13, 2023
Creators often get an idea from a viral video, but they don't get nearly as many views as they had hoped. Most of the time, this is because they didn't do enough research to find out if the video… pic.twitter.com/euzNnYmhKB
What are the stats about real estate videography?
Real estate videography statistics
- Video marketers receive 66% more relevant leads every year and 54% more brand awareness.
- Marketers depending on video can grow their ROI 50% more than those who do not count.
- Videos outshine social media as they are very engaging and can be easily shared compared to images alone.
Frequently Asked Questions
What is the purpose of videography for business?
Videos let you tell your story in an entertaining or interesting way. Part of the reason that video production can be very effective for even small businesses is that it gives you the opportunity to explain the benefits of your product without commercial constraints.
Do 85 percent of buyers and sellers want to work with an agent who uses video?
Of all buyers and sellers, 85 percent want to work with an agent who uses video as part of their marketing efforts. Eighty-six percent of homebuyers use video to research a particular community and 70 percent use it to tour the inside of homes.
Are 403% more inquiries driven from listings with video?
Properties listed with videos receive four times the inquiries compared to those without videos. Real estate listings with videos receive 403% more inquiries than listings without videos (source: PropertyNest). Properties marketed with video have a 28% higher conversion rate compared to those without (source: Animoto).
Can you add video to MLS listing?
We are able to add a video (AKA "virtual") tour to nearly every MLS. The most important thing to know about adding these video tours is the difference between "Branded" and "Unbranded" videos.
Why would a house listing not have photos?
There may be tenants inside, so photos couldn't be taken. Professional photos haven't yet been taken. (Though that reflects poorly on the listing agent.) The place looks bad; it may be in poor condition.
FAQ
- How do I add a video to my realtor listing?
- How to add your virtual tour or video link
- Click Listings in the left-side menu.
- Select the desired listing and navigate to Listing Details.
- Under Virtual tour / video link, click on the pencil icon.
- Toggle the button next to Enter a custom link and paste your video link.
- Can I add a video to my Zillow listing?
- Will there still be a way to include videos on Zillow listings? Yes, listing agents can still upload video links to the MLS. Zillow will pick up the video link and display it under the Facts and features section of the listing detail page.
- How much do people charge for real estate videos?
- The average real estate videography pricing can range from anywhere between $300 – $10,000. Now, that's a huge range and really isn't that helpful to figuring out what you should charge. However, it's important to know this price range so you're not unselling yourself.
- What should be included in a real estate video?
- Some popular real estate video ideas you can try include “About me,” “A day in the life,” “Client testimonials,” and “Ask me anything” in which you answer questions regular or potential clients have about you and your services.
- How to get started with real estate videos?
- How to Get Into Real Estate Videography
- Get Educated.
- Gather the Right Equipment.
- Determine Your Desired Output.
- Create a Timeless Portfolio.
- Familiarize Yourself with the Properties.
- Plan for Good Lighting.
- Preparation is Key.
- Commit to Quality Content.
Why dont real estate videos get used
| What are 3 good things about real estate? | The benefits of investing in real estate include passive income, stable cash flow, tax advantages, diversification, and leverage. Real estate investment trusts (REITs) offer a way to invest in real estate without having to own, operate, or finance properties. |
| Why you should always use a real estate agent? | Act as an expert guide. Buying a home typically requires a variety of forms, reports, disclosures, and other legal and financial documents. A knowledgeable real estate agent will know what's required in your market, helping you avoid delays and costly mistakes. |
| Why are some realtors better than others? | Most of the successful realtors are good listeners. It is a skill that enables them to understand their clients better. Listening allows realtors to understand what you need as a client. Typically, good communication skills allow the realtors to keep up to date with the current trends. |
| What is the most important for real estate agent? | Top Ten Traits of a Real Estate Agent
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| What makes you stand out from other real estate agents? | An effective way to stand out among other realtors is by branding your business to get attention and build prestige for your services. Entice more clients to work with you by making your brand look more appealing than the others — upload quality content on your website and social media. |
- What are the three most important things in real estate as an agent?
- I believe the three most important things when it comes to real estate are "location, timing, and circumstances," and here's why.
- Why realtors should use YouTube?
- Many agents don't even consider using YouTube as a marketing and lead generation strategy for their business. However, it can be a lucrative and incredibly powerful way to attract leads and clients and build a reputation as a local real estate expert.
- What is the most common way of selling real estate?
- 5 Most Popular Ways To Sell Your Home
- Selling with a real estate agent. If your house is in market-ready condition, selling with an agent can make a lot of sense.
- Selling to a property investor.
- Selling to an iBuyer.
- For sale by owner.
- Selling to a marketplace for non-market-ready houses.
- Tips for any approach to selling.
- 5 Most Popular Ways To Sell Your Home
- Why do real estate agents use social media?
- How is social media used in real estate? Social media for real estate is a great way to engage prospects and position yourself as an authority in the industry. You can use social media to target potential buyers, advertise listings, showcase your knowledge of the local market, and build relationships with clients.
- Why is videography important in real estate?
- It also helps to generate social proof and build trust with potential buyers and sellers. Real estate video not only generates more eyes on your listing through search engine optimization, but it generates organic traffic through social media.
