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What are the Buzz Words for Selling Real Estate in the US?

Selling real estate in the United States can sometimes feel like navigating a maze of industry jargon and buzzwords. As a seller, it is crucial to understand the language that resonates with potential buyers and effectively communicates the value of your property. In this expert review, we will explore the key buzzwords that can make your real estate listing stand out in the competitive market, focusing on the region of the United States.

  1. Location, Location, Location: Undoubtedly, one of the most important buzzwords in real estate is "location." Buyers are often willing to pay a premium for a property situated in a desirable area with convenient access to amenities, schools, transportation, and vibrant neighborhoods. Highlighting the prime location of your property can significantly enhance its market appeal and attract potential buyers.

  2. Turnkey: The term "turnkey" refers to a property that is move-in ready, requiring no additional renovations or repairs. Buyers value the convenience of purchasing a turnkey home, as it eliminates the need for additional time, effort, and investment. Emphasizing that your property is turnkey can create a sense of ease and attract buyers looking for a hassle-free experience.

  3. Stunning Views: Properties with

100 Real Estate Words That Sell
  • Alluring.
  • Architecture / architectural.
  • Attention-to-detail.
  • Beamed ceilings (wood)
  • Beautiful.
  • Brand new.
  • Breathtaking.
  • Bright.

What are the three most important words in real estate?

There is an old adage, that the three most important words in real estate are 'Location, Location, Location'.

What words go with real estate?

General real estate terms
  • As-is.
  • Buyer's agent/listing agent.
  • Closing.
  • Closing costs.
  • Days on market (DOM)
  • Due diligence.
  • Escrow holder.
  • Homeowner's association (HOA)

What do you say when selling a house?

Craft an appealing (and accurate) listing description But when you're selling a house, ensure the listing follows a few key principles. Write for your local audience. Tell people what's great about your house and its neighborhood. Mention if you can walk to restaurants and stores.

What are the 4 P's of real estate?

The 4 Ps of Real Estate Marketing
  • Product. As a realtor, your product isn't just real estate — it's the unique characteristics of the real estate that will appeal to buyers.
  • Promotion.
  • Price.
  • Place.

What is a boast in real estate?

Bonus tip: Avoid “boasts” in your listing “It's being used to describe things that are relatively commonplace,” says Aaron Floyd. “'Boasting crown molding or vaulted archway,' for example, is just worn out.” Beyond overuse, it's grammatically incorrect. “A property cannot 'boast' an oversized family room.

How do you write a good description for a real estate listing?

15 Tips to Help Agents Craft MLS Listing Masterpieces
  1. Long Essays Lose the Reader.
  2. Play to the Local Draw.
  3. Think Outside the House.
  4. Use Key Phrases.
  5. Avoid These Phrases.
  6. Add Detail and Deadlines for Quick Sales.
  7. Spin the Negative Into Positive.
  8. Avoid Abbreviating Terms.

Frequently Asked Questions

Which term should be avoided in real estate advertising?

Race: Avoid anything that might be show a discriminatory preference or limitation based on race, color, or national origin. Don't use such terms to describe the neighbors or neighborhood, either. Religion: Advertisements should not contain an explicit reference to religion.

How do you write a description for selling a house?

Formatting: How to write a property description
  1. Write an engaging headline.
  2. Construct an opening statement.
  3. Detail a listing description.
  4. Offer special promotions.
  5. Include a call to action.
  6. Using the listing words proven to attract buyers.
  7. Features to include in your listing description.

How do you write a good description for a listing?

How to Write a Real Estate Listing Description that Sells
  1. Describe the property accurately.
  2. Choose adjectives wisely.
  3. Avoid red flag words.
  4. Include words that add value.
  5. Highlight unique features.
  6. Take notice of punctuation.
  7. Leave out super basic info.
  8. Use great photos.

How do I write a real estate disclaimer?

You should cover Limitations of Liability, Third-Party Links, and other terms of use. Ensure your disclaimer clearly says that you will assume no responsibility for the accuracy of the information on the website or blog. Online home value assessments are unlikely to be 100% accurate, and they are NOT appraisals.

What is an example of a build to suit?

For example, a manufacturing company may build a factory to suit its specific needs; however, it does not have the initial capital to purchase the property outright. A build-to-suit transaction can also be used for office space, retail space, warehouses, or commercial real estate properties.

What does the term build to suit mean?

A Build to Suit is an approach that is taken by an owner or developer where a new property is designed and constructed to meet the tenant's exact specifications.

What is a build to suit arrangement?

What Does Build-to-Suit Mean in Real Estate? A build to suit is a type of commercial real estate lease in which the land owner agrees to construct a property according to the requirements of the lessee. The lessee agrees to lease the property once construction is complete.

What is the difference between build to spec and build to suit?

Typical spec building tenants can include professional services firms, call centers and other businesses. Build-to-suit buildings are purpose-designed, built and typically owned by a specific organization to accomplish specific goals.

What is a reverse build to suit?

What Is a Reverse Build-to-Suit? A reverse build-to-suit lease is when the tenant, or lessee, acts as the developer and is in charge of construction on a piece of real estate, often land.

What is the basic rule of advertising in real estate?

Only advertise listed properties with authorization from the listing agent. Identify yourself as a real estate agent and include the name of the brokerage firm you work within all advertising. Be totally honest in your advertising by avoiding exaggerations and misrepresentations about the property.

What words are not allowed in real estate advertising?

Avoid Discriminating Words in Your Advertisements
  • Race, color, national origin. Real estate advertisements should not state any discriminatory preference or limitation on account of race, color, or national origin.
  • Religion.
  • Sex.
  • Handicap.
  • Familial status.

How do you write an effective real estate ad?

Below, we'll share time-tested tips to help you become better at writing real estate copy.
  1. What is Copy?
  2. Understand What Your Target Audience Wants.
  3. Create an Outline Before You Write.
  4. Create a Property Description.
  5. Use Emotion.
  6. Focus on Word Choice.
  7. Sell the Good Night's Sleep.
  8. Make it Easy to Read.


What are the 5 golden rules of advertising?
To sum-up, remember to use the right dominant color, show the right people, convey the right feeling, bring context and renew the ad regularly.
How do you write a description of a house for sale?
How to Write a Property Description
  1. An attention-grabbing headline.
  2. A concise opening statement.
  3. A cleverly crafted narrative that describes the home's best features.
  4. A list of any special promotions.
  5. An enticing call to action.
How do you write an amazing property description?
How to Write a Real Estate Listing Description that Sells
  1. Describe the property accurately.
  2. Choose adjectives wisely.
  3. Avoid red flag words.
  4. Include words that add value.
  5. Highlight unique features.
  6. Take notice of punctuation.
  7. Leave out super basic info.
  8. Use great photos.
How do you write a good real estate description?
How To Write A Property Description
  1. Provide A Straightforward Introduction. Don't waste time or prime space with a lengthy introduction that doesn't provide any information.
  2. Highlight Key Home Features. What makes this property special?
  3. List Any Promotions.
  4. Write A Captivating Call To Action.
How do you write a strong offer on a house?
Steps to Write an Offer
  1. Make sure the price is right.
  2. Show proof of pre-qualification.
  3. Offer more earnest money.
  4. Waive certain contingencies.
  5. Include an escalation clause.
  6. Limit your asks for extras.
  7. Be agreeable to the seller's needs.
  8. Be polite.
How do you describe a lot for sale?
How to Write a Great Property Description
  • Craft a Great Headline.
  • Tell a Compelling Story.
  • Emphasize the Location.
  • Focus on Key Facts and Features.
  • Don't Forget a Call to Action.
  • Keep it Short.
  • Accentuate the Key Amenities.
  • Highlight the Other USPs.
What is a good offer on a house?
Reasonable vs. Unreasonable House Offers
Listing Price5% Below (Reasonable)40% Below (Unreasonable)
Jun 2, 2023
What are 3 good things about real estate?
The benefits of investing in real estate include passive income, stable cash flow, tax advantages, diversification, and leverage. Real estate investment trusts (REITs) offer a way to invest in real estate without having to own, operate, or finance properties.
How to word whats nearby in a home for sale ad
Jun 23, 2022 — Choose Short, Descriptive Headlines ... Decide which words on your revised list speak volumes, and choose those to describe your house. If they 
Why does a house come back on the market?
Financing Issues A majority of homebuyers are buying a home with a mortgage and do not have sufficient cash to be able to cover the purchase of a home. If the buyer's mortgage application is denied for some reason then the home cannot be purchased and usually will be put on the market again.
What does back on the market mean in real estate?
Homes for sale back on the market are homes that were once available for sale, then they were not available (off the market), but for some reason are now available again (back on the market). Here is a typical example. Mr. and Mrs. Jones decided to list their home with a broker.
What does it mean to put your house on the market?
Put on the market in American English to offer for sale.

What are the buzz words for selling real estate

What should you not say to a listing agent? 10 Things You Should Never Say to a Real Estate Agent
  • “I want to buy a home, but I don't want to commit to one agent.”
  • “Don't show my home unless I'm available.”
  • “But Zillow said…”
  • “I'll get pre-approved for a mortgage later.”
  • “I don't want to bother my Realtor®.
  • “Real-a-tor”
  • “Oh, you sell real estate?
What words are prohibited by the Fair Housing Act? Examples of advertising that may violate the Act include phrases such as “no children,” which indicates discrimination on the basis of familial status, or “no wheelchairs,” which indicates disability discrimination.
What is the common reason a property fails to sell? The most common reason a property fails to sell is an unreasonable asking price by the seller.
What are red flags in real estate? Locked Doors and Blockades. Ask about any rooms that are "off limits" during your home tour, and arrange to see them later if you're interested in the house. Be sure to tour the entire house. Foggy or Nonfunctioning Windows. Check for water in between double-paned windows and make sure all the windows are functional.
What can you not say in real estate? Don't Violate Fair Housing! 15 Words to Ban From Property Descriptions
  • Neighborhood-related phrases.
  • Great schools.
  • Safe neighborhood/quiet neighborhood.
  • Nice neighbors.
  • Walking distance.
  • Near churches.
  • Property-related phrases.
  • Master's suite/bedroom/bathroom.
How do you descriptively describe a house? You can use the following adjectives to describe your home:
  1. Big.
  2. Beautiful.
  3. Comfortable.
  4. Cosy.
  5. Huge.
  6. Small.
  7. Homely.
How do you describe a house in creative writing?
  1. Choose your narrator or main character.
  2. Choose the house and its inhabitants.
  3. Identify the emotional angle on the house.
  4. Write a quick scene/anecdote that illustrates that emotion.
  5. Generalize about the people who live in the house (or spend time there).
  6. Generalize how the people used the house.
What is the word for small in real estate? “When listings use the word 'dollhouse,' 'cottage,' or 'cozy' it is usually code for very, very small,” says Julie Gurner, senior real estate analyst for “These are the types of properties that often use decor to try to compensate for lack of space, and even then can feel cramped and tiny.
How do you write an inspirational real estate listing description?
  1. Write down what's amazing about your home.
  2. Get inspired by other stand-out listings.
  3. Craft an attention-grabbing headline.
  4. Hook buyers with a compelling opening statement.
  5. Include accurate but fresh adjectives.
  6. Arrange the selling points in a logical order.
  7. Avoid fair housing violations.
How do you describe a nice neighborhood? A good neighbourhood is a safe, friendly place where most people know one another. A strong sense of community and a commitment to family values help keep a good neighbourhood safe for children and women.
How do you write a good property description? Most descriptions start with must-know information, including:
  1. Number of bedroom and bathrooms.
  2. Square footage.
  3. Recent renovations and upgrades.
  4. Notable brands (appliances, flooring, etc.)
  5. Lot size.
  6. Basement.
  7. Garage.
  8. Extras (pool, fireplace, deck, appliances included, etc.)
What do you call a fancy neighborhood? You know you're driving through an affluent neighborhood when you see large houses, perfect landscaping, and expensive cars. Use affluent to describe wealthy people or areas.
  • Do appliances matter when selling a house?
    • New, shiny appliances can attract buyers to your property or serve as the tipping point for a buyer to make an offer. On the flip side, if you're selling your home in a competitive seller's market, you may have more leeway to take your kitchen appliances to your new home without your buyer pushing back.
  • Do you take appliances when you move?
    • Whether you take your appliances or not depends on the terms of the sales agreement when you sell your house. Most times, built-in appliances, such as dishwashers, remain in the house. Refrigerators and stoves are sometimes sold with the house and sometimes taken.
  • Can you take your oven when you move?
    • If your oven is integrated (made and fitted as part of your kitchen), it will more often than not be left behind when you move. However, if your oven is free-standing, you can take it with you. Due to the shape and size of an oven, this is often quite a difficult task.
  • When you buy a house does the fridge come with it?
    • Household appliances include washers, dryers, stoves, ovens, refrigerators, and more. Whether or not they come with a house depends on the house and the homeowner. While most appliances aren't required to be included in a home sale, it is possible to negotiate for them with the seller when you're buying a home.
  • Is it worth moving appliances?
    • Why Not Moving Your Appliances Can Be A Good Move. Although you are not obligated to leave your appliances behind, doing so may sweeten the pot for potential homebuyers. First-time homebuyers look for fully loaded homes because they often don't have their own appliances yet.
  • How do you write a good real estate listing description?
    • How to Write a Property Description
      1. An attention-grabbing headline.
      2. A concise opening statement.
      3. A cleverly crafted narrative that describes the home's best features.
      4. A list of any special promotions.
      5. An enticing call to action.
  • How do you write a good advertisement for a house as a real estate?
    • How to Write a Real Estate Listing Description that Sells
      1. Describe the property accurately.
      2. Choose adjectives wisely.
      3. Avoid red flag words.
      4. Include words that add value.
      5. Highlight unique features.
      6. Take notice of punctuation.
      7. Leave out super basic info.
      8. Use great photos.
  • Does natural light increase home value?
    • Increases the Value of Your Home Having a lot of natural light can also easily increase the value of your home. When buyers come to view your home, they'll be extremely impressed with how well the daylight looks throughout different hours of the day. This can increase the likelihood of your house selling faster.
  • What is a good word to describe a house?
    • You can use the following adjectives to describe your home:
      • Big.
      • Beautiful.
      • Comfortable.
      • Cosy.
      • Huge.
      • Small.
      • Homely.
  • How do you sell a house with words?
    • Top 50 Must-Use Real Estate Advertising Words
      1. Alluring.
      2. Beautiful.
      3. Breathtaking.
      4. Bright.
      5. Captivating.
      6. Charming.
      7. Classic.
      8. Clean.
  • What is it called when you sell houses?
    • A Realtor is a licensed real estate agent or broker (or other real estate professional) who is a member of the National Association of Realtors (NAR).
  • How do you write a description of a house for sale by owner?
    • Regarding your home's features, you must describe the home's style or design with reference to brand and materials' names. Accordingly to Zillow use words as luxurious, charming, and impeccable to create a stylistic picture. Keep in mind two things: Buyers' preferences change over time.

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